Although
Hoodia no doubt was available in specialty herb shops for many years, November 21, 2004 will go down in history as the day that Hoodia
gordonii was "discovered" in America. It was on that date that CBS 60 Minutes aired a program about Hoodia
gordonii and for the first time many people were introduced to this traditional botanical.
Now in 2008, word of this awesome product is spreading like wildfire and taking the consumer market by storm.
Many are calling the discovery of Hoodia gordonii the greatest breakthrough in weight loss management of the decade!
The CBS 60 Minutes segment followed reporter Lesley Stahl as she traveled to the Kalahari Deserts of South Africa to investigate the wild stories circulating about a Succulent "Cactus" eaten by native Bushmen for hundreds of years. It had been reported that the eating of Hoodia Gordonii could stave off hunger and this discovery was attracting the interest and deep pockets of major pharmaceutical companies and being touted as a breakthrough discovery.
Hoodia Gordonii researcher Dr. Richard Dixey explains how he believes Hoodia Gordonii actually works:
"There is a part of your brain, the hypothalamus. Within that mid-brain there are nerve cells that sense glucose sugar. When you eat, blood sugar goes up because of the food, these cells start firing and now you are full."
"What the Hoodia seems to contain is a molecule that is about 10,000 times as active as glucose. It goes to the mid-brain and actually makes those nerve cells fire as if you were full. But you have not eaten. Nor do you want to." Source: BBC News Friday, 30 May 2003.
"Results not typical;
your results may vary."
Photo Taken Feb 2006 in S.A. of Local Bushman Rancher eating fresh Hoodia.
Photo Copyright Desert Burn® Industries, 2008. All Right Reserved. Any pirating of this image will result in legal prosecution.
Interviewing a number of people and finally sampling a "finger" from the
Hoodia Gordonii on camera, this was perhaps the first time in the history of
television that a major news report gave a green light, a thumbs up, to a
traditional plant that has the potential to help many overweight people fight
the battle of the bulge when combined with a sensible diet and regular exercise.
"Results not typical;
your results may vary."
Desert Burn® Industries, LLC the leader in Hoodia Gordonii, launched the Desert Burn® Hoodia supplement in the Fall of 2004 before the CBS special began to bring notoriety to Hoodia Gordonii. We knew that Hoodia Gordonii had great potential if major drug companies were interested in it and so the decision was made to manufacture the world's first 750mg Hoodia Gordonii dietary supplement capsule ever made.
In April 2005, we became the first USA company to establish a direct connection with a major South African
Hoodia Growing operation and now are one of two companies in the world buying South African Hoodia Gordonii direct from the
hoodia farmers rather than have to continue buying hoodia thru middlemen and
hoodia brokers.
In May of 2005 we released Desert Burn® ZA-750™
Hoodia to commemorate our new premium Hoodia source material.
In 2006 our new liquid Hoodia product DesertJuice™ hit the market along with HoodiaJava™ Coffee and our Hoodia Tea.
In 2007 we released the world's first authentic Hoodia Shake® .
Now in 2008 we are happy to release the world's first authentic
1000 MG Hoodia Tablet, King Hoodia.
Until 2004, only a handful of "Hoodia" products existed in the USA and in researching this incredible product information was circulating that "20:1"
hoodia extracts being sold on the market contained little if any authentic Hoodia Gordonii. For this reason we decided to go with 100% Raw Hoodia Gordonii Powder and to concentrate solely on Hoodia rather than diluting the product with other herbal ingredients.
If you want the best Hoodia Gordonii then there can be only one, choose Desert Burn® ZA-750™
hoodia.
Experts in the field of Hoodia Gordonii will tell you that large doses of Hoodia Gordonii need to be consumed if a person hopes to see results with Hoodia Gordonii. For this reason we recommend a person start out taking 3 grams a day or the equivalent of four 750mg Desert Burn® ZA-750™
hoodia dietary supplement capsules.
You have heard the rumors that "All Hoodia is not created equal" and must be asking yourself then how can I be assured that I am buying the best
hoodia product on the market?.. That's a fair question.
Authentic Hoodia Gordonii is only available for export from
Africa with the majority of hoodia being exported from South
Africa's Western Cape.
Hoodia inn the wild it is considered an endangered species and
wild hoodia is strictly controlled.
With the advent of commercial interest in hoodia generated by the major drug companies commercial
hoodia farms have been allowed to be launched that are growing Hoodia Gordonii for human consumption which is called Cultivated Hoodia.
South African
hoodia farmers number at about five currently and are required to possess a Growers License, Export License and a "per shipment" C.I.T.E.S license when shipping Raw Hoodia Gordonii out of the country.
Large pharmaceutical companies would like to control Hoodia Gordonii and currently hold patents for
hoodia "extracts" of this plant but for now the 100% Hoodia Gordonii powder is permitted for sale to the public and hopefully will continue to be made available since no company should be able to "patent" a plant that was created by the creator YHWH, and
considering hoodia has been around since the beginning of time.
Desert Burn ZA 750® is the world's first 750mg Hoodia gordonii capsule.
The statements on this website have not been evaluated by the
Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
Desert Burn® ZA-750™ may not work for everyone.
The traditional use of Hoodia gordonii to satisfy appetite has not been
confirmed by clinical studies.
DESERT BURN® products are
intended to be used as part of a total weight loss program including
regular exercise and a healthy diet. Call 1-877-322-3578 or visit www.desertburn.com for suggested use and information.
Consult physician before using. Read the label and follow directions. Do not use if pregnant or nursing. If you are allergic to Hoodia
gordonii or gelatin, consult your doctor before taking Desert Burn®. All testimonials on the site have been sent in by Desert Burn® customers; testimonial results not typical.
South African Hoodia Gordonii is the most sought after botanical of the decade. Looking at
Hoodia you might mistake it for a cactus but it is technically called a succulent as flowers blossom from it. Hoodia Gordonii grows naturally in the desert regions of South Africa and is now being commercialy cultivated.
Though
hoodia was available in some specialty stores, Hoodia Gordonii was relatively unknown until major drug companies rediscovered unique properties the Bushmen knew
the hoodia possessed. Hoodia is gaining the reputation as the dietary supplement of all time for weight management and many people are reporting excellent success when consuming this product along with a sensible diet and regular exercise.. We are happy to be able to offer you Authentic South African Hoodia Gordonii powder that we buy direct from one of the top Hoodia Gordonii farmers in South Africa.
We cut thru all the
Hoodia middleman and a mountain of unscrupulous hoodia brokers to get to the premium
hoodia material.
DESERT BURN®,
HOODIA SHAKE®, DESERTJUICE®,
HOODIAJAVA®, HOODIAFRUIT® and MACH BURN® are all registered trademarks of
BRUCE LEE All Rights Reserved.
All Hoodia
gordonii pictures and photos of Bushmen on this site are property of Desert Burn® Industries, LLC and may not be used without prior written consent. Any theft of these images will result in legal prosecution.
USA 
South African Hoodia Gordonii is the most sought after botanical of the decade. Looking at
Hoodia you might mistake it for a cactus but it is technically called a succulent as flowers blossom from it. Hoodia Gordonii grows naturally in the desert regions of South Africa and is now being commercialy cultivated. 
